S2E2 What Happens When We Design for Multiple Users?

S2.E2 – JULY 26, 2026 What Happens When We Design for Multiple Users? The more users a product tries to satisfy, the harder it becomes to create something that truly stands for anyone. S2.E2. What Happens When We Design for Multiple Users? What Happens When We Design for Multiple Users? Season 2 | Episode 2 […]

S2E1 Who Is This Car Truly For?

S2.E1 – JULY 12, 2026 Who Is This Car Truly For? If everyone is your customer, every decision becomes a compromise. S2.E1. Who Is This Car Truly For? Who Is This Car Truly For? Season 2 | Episode 1 00:00 EXPLORE ALL EPISODES SHARE YOUR QUESTION The Most Expensive Decision Who is this vehicle actually […]

S1E5 What If Our Why Isn’t Convincing Anymore?

S1.E5 – JUNE 28, 2026 What If Our Why Isn’t Convincing Anymore? When the original „why“ loses its power, brands often mistake recognition for meaning. S1.E5. What If Our Why Isn’t Convincing Anymore? What If Our Why Isn’t Convincing Anymore? Season 1 | Episode 5 00:00 EXPLORE ALL EPISODES SHARE YOUR QUESTION When Recognition Replaces […]

S1E4 From a Brand Perspective: Does This Product Belong to Us?

S1.E4 Does This Product Belong to Us? Not every market opportunity is a brand opportunity. As portfolios expand and technologies converge, brands need clear criteria for deciding which products strengthen their identity — and which dilute it. S1.E4. — Does This Product Belong to Us? Does This Product Belong to Us? Season 1 | Episode […]

S1E3 From a Product Perspective: How Can Brands Grow in the New Era?

S1.E3 How Can Brands Grow in the New Era? In an industry shaped by convergence, growth no longer comes from adding more features alone. It comes from creating clearer meaning. S1.E3. — How Can Brands Grow in the New Era? How Can Brands Grow in the New Era? Season 1 | Episode 3 00:00 EXPLORE […]

S1E2 What Is This Vehicle Supposed to Change For Our Brand?

S1.E2 – MAY 31, 2026 What Is This Vehicle Supposed to Change For Our Brand? A vehicle should not only expand a portfolio. It should reinforce what the brand stands for — or strategically evolve it. S1.E2. What Is This Vehicle Supposed to Change For Our Brand? What Is This Vehicle Supposed to Change For […]

S1E1 Why Are We Building This Car At All?

S1.E1 – PREMIERE, MAY 31, 2026 Why Are We Building This Car at All? Many companies are optimizing products before fully clarifying what those products should actually mean. S1.E1. WHY ARE WE BUILDING THIS CAR AT ALL? Why Are we building this car at all? Season 1 | Episode 1 00:00 EXPLORE ALL EPISODES NEXT […]