Who Are We Actually Prioritizing?
Who are we actually prioritizing – and how can a clear brand help us make better decisions when everyone has their own priorities?
Who Are We Designing For?
Who is the key influence for the design?
A car requires thousands of decisions – and everyone involved has a different perspective on what makes a good one.
Design wants to push the product forward. Sales wants volume. Engineering wants technical excellence. Finance wants the numbers to work. And everyone has good reasons for what they believe should come first.
But when these priorities aren’t connected by a shared direction, decisions become compromises – and the product can lose what makes it meaningful.
This episode explores what happens when everyone has a valid point, and how a clear brand can give all these decisions a common direction.
Key Perspectives
"You can't delegate decision making to more data points."
"For me, the brand is the filter who we are prioritizing, actually."
Strategic Problems Explored In This Episode
Strategic Problems Explored
In This Episode
1 | Who Are We Really Designing For?
In a world of saturated markets and mature products, how can we create excitement that can earn a premium?
2 | What Happens When Everyone Has a Different Priority?
When design, engineering, sales and finance all have legitimate goals, how do you prevent the product from becoming the lowest common denominator?
3 | What Should Guide the Decisions?
Can a clear brand help an organization decide what to prioritize – while still leaving room for new products, new customers and a changing world?
Closing Thought
When it comes to your brand – what is Priority No. 1?
EPISODE TRANSCRIPT
SEASON 2 | EPISODE 5
Who Are We Actually Prioritizing?
Available soon