Introducing the Podcast
Welcome to the fascinating world of automotive design strategy featured in the podcast “Make it Pretty Please” hosted by Felix Kilbertus and Wolfgang Philipp. This engaging series aims to unpack the complexities and decisions behind car manufacturing. In its first season, the duo has planned five thought-provoking episodes that dive deep into essential questions driving the automotive industry.
Episode Breakdown
The first episode, titled “Why Are We Building This Car?”, sets the stage for the listeners. Here, Kilbertus and Philipp delve into the core reasoning behind car design. Following this, the second episode shifts focus to the vehicle’s impact on the brand with, “What Is This Vehicle Supposed to Change for Our Brand?”. Each conversation is crafted to encourage listeners to think critically about what motivates automotive innovation.
The Future of Automotive Design
The subsequent episodes explore ideas of growth versus gap-filling, permissions in product creation, and the importance of conviction in messaging. Each episode poses critical questions, such as “Are We Creating Growth or Just Filling a Gap?” and concludes with introspective inquiries like, “What If Our Why Isn’t Convincing Anymore?”. These discussions not only provide insight but also invite passion and participation from the audience. So, if you’re intrigued about the rationale behind automotive design choices, tune in to “Make it Pretty Please” for a deep dive into these compelling conversations.