Unraveling Automotive Design Challenges
“Make It Pretty Please” is an insightful podcast hosted by Felix Kilbertus and Wolfgang Philipp, focusing on automotive design strategy. In the first season, listeners can expect a deep dive into critical aspects of vehicle development. Each episode tackles pivotal questions that automotive professionals grapple with, ensuring a thorough understanding of design strategy.
Episode Highlights and Essential Questions
This season features five compelling episodes, all aimed at unpacking fundamental inquiries around automotive design. Episode one addresses the core question: “Why are we building this car at all?” This question paves the way for a more profound investigation into the purpose behind each design decision.
The subsequent episodes delve into themes such as the brand impact of vehicles and whether new designs create genuine growth or merely fill existing market gaps. These discussions are essential for anyone involved in the automotive industry as they shed light on strategic decision-making processes.
Reflection on Changing Market Needs
Throughout the season, the podcast challenges listeners to reflect critically: “What if our why isn’t convincing anymore?” This open-ended question encourages professionals in the industry to constantly reassess their strategies and remain adaptable to evolving consumer needs. With the insights provided by Kilbertus and Philipp, the podcast becomes a valuable resource for understanding the intricate relationship between automotive design and market relevance.
For anyone passionate about automotive innovations and design strategies, “Make It Pretty Please” offers a thoughtful exploration that is not to be missed.